Award-winning South Warwickshire drinks brands collaborate for launch of new cider

Dec Connolly Editor

Email business@thebusinessjournal.co.uk

Napton Cidery is celebrating a pivotal partnership thanks to the launch of Purity Brewing Co.’s new cider.

The two award-winning businesses have announced an exciting collaboration to create the brewers’ medium dry Pure Cider recipe, now available in pubs, bars and restaurants throughout the UK.

The partnership, to produce both 330ml cans and 50-litre kegs of the Pure Cider, marks a further milestone in the success of the family-owned cidery which continues to grow in Napton-on-the-Hill as part of the latest quarter-of-a-million pound expansion plans announced at the end of last year.

It’s also a particularly proud moment for its owners Jolyon and Charlotte Olivier, whose, now multi-award-winning, business was inspired by a holiday Cornwall ten years ago.

And Jolyon has even become the face of local cider – quite literally – thanks to a quirky cartoon recreation of him forming part of the cans’ distinctive branding!

Jolyon said: “It’s great to have the opportunity to work with Purity in this way which is a well-known brand but they obviously believe in what we do as well. We’re both Warwickshire based and share the same values about the environment, which is at the forefront of everything we do.

“I think it also shows, from what we’ve achieved already, that we’re here to stay and the provenance and story is a strong one.”

He added: “I feel honoured as well to have my face on the Pure cider cans, it’s a great feeling. We are very much looking forward to a long lasting partnership.”

Today, the team, in Napton on the Hill, ferments, presses, bottles and apples from six orchards across the Herefordshire region. They also produce limited-edition ciders and perry as well as juices, spirits and vinegars. 

The business has enjoyed 103% year on year growth, expanding the ciders into more than 50 pubs and restaurants as well as securing new contracts with Spar and Co-op Midlands stores.  

Pure Cider will now sit alongside Purity’s award-winning product range, including Mad Goose, Pure Gold, Pure UBU, Longhorn IPA, Lawless Lager, Bunny Hop, Session IPA, Kveik NEIPA, Organic Pure Helles, Fixie Hybrid Coffee Stout and Low ABV Purity Point Five.

Based in Great Alne, Purity was established in 2005 by Paul Hasley and James Minkin who were on a mission to ‘brew great beer without prejudice, with a conscience and a consistency and attention to detail.’

Central to their ethos is a strong commitment to supporting the environment. Purity only uses natural ingredients; supports recycling programs and respects the local community and environment. Waste products are recycled through its unique wetland system. This sustainable ecosystem helps minimise carbon dioxide emissions, reduces energy consumption, and encourages wildlife diversity.

Andy Maddock our Purity Brewing Group Chief Executive Officer, said: “We’re delighted to be partnering with our friends at Napton Cidery. With sustainability at the heart of our business we are always keen to partner with likeminded brands and businesses who share the same passion. 

“As a sustainable family run business with focus on great quality cider only 30 miles from our brewery in Warwickshire, we knew we had found the right Pure Partner. We’re looking forward to building long standing business partnership with Jolyon and Charlotte and watching our Pure Cider brand grow!”

Visit Napton Cidery at: https://www.naptoncidery.co.uk/

Visit Purity Brewing Co. at: https://puritybrewing.com/