Invest in The Active Workplace – A Triple Win for Economy, Employer Brand, and Well-being 

Dec Connolly Editor


The real estate industry has a unique opportunity to position themselves as leaders in the fast-growing trend of incorporating health and well-being concepts in the workplace. This while making more money. By implementing health in the service offering, they help their tenants become more resilient companies and attractive employers with energized employees. 

The evolving commercial real estate market raises concerns for property owners and investors. Predictions suggest a potential 40% increase in vacancy rates, impacting the economy and property values. In Europe, the tech industry’s growth has halted, leading major corporations like Google’s Alphabet and Facebook’s Meta to vacate their offices. More office space will increase competition, thereby emphasizing the need for real estate companies to take a clear position and sharpen their offering. 

To address this challenge, the fast-growing trend of incorporating health and well-being concepts in the workplace is proving to be a triple win – for the property owners’ and organizations’ economy, tenants’ employer brand, and employees’ well-being. Twitch Health Capital is at the forefront of this trend, and calling on property owners to follow. The concept of Twitch Health is simple – helping to create workspaces that prioritize employee health and well-being, while also promoting productivity and innovation. However, this is not only a matter of soft values; healthy building effective rents transact between 4.4 and 7.7% more per square foot than non-certified (for health) and non-registered peers. 

Also, employees place a high value on workplace wellness, and 77% of them would consider leaving their current employer if they don’t prioritize employee health. The statistics are worrying, but they also present an opportunity for employers to stand out in a crowded job market. By investing in health and well-being concepts in the workplace, employers can attract and retain top talent, improve their brand image, and ultimately improve their bottom line. 

But it’s not just the employer that benefits from active workplaces. Individuals are looking for ways to improve their health, with the workplace being an ideal setting. Cardiovascular diseases, cancers, and diabetes are all largely lifestyle-related diseases and can be prevented or managed through healthy lifestyle choices. By offering a supportive and accessible environment for individuals to make these choices, employers and property owners can improve their workforce’s health and contribute to a sustainable society. 

Swedish company Corem is leading the change in the real estate industry’s efforts to promote health and wellness in the workplace, with its Solna Gate property in Stockholm now offering innovative health programs through its partnership with Twitch Health. The move is aimed at addressing the rising demand for health-focused workplaces and helping companies attract and retain top talent while improving the overall well-being of their employees. 

Twitch is inviting more property owners and investors to join the trend and is seeking a property company that will take this position:

“As a society, we’ve come to realize the importance of health and well-being in all aspects of life, including the workplace,” says Fredrik Karlsson, CEO and Founder of Twitch Health. “By incorporating health and wellness concepts in the workplace, property owners and investors 

can not only improve their bottom line, but also contribute to the health and well-being of their tenants’ workforce and the community at large.”