Trio of client wins for Manchester social media agency Campfire

Dec Connolly Editor

Email business@thebusinessjournal.co.uk

Campfire, the Manchester-based social-first marketing agency, has scored a hat trick of wins with top brands Domino’s, L’Oreal and NEOM, bolstering its client portfolio.

Headed up by ex-Social Chain directors, Joe Gradwell and Alex Brown, the now 40-strong award-winning agency has seen significant growth since its conception in 2019.

Since securing Missguided as its first client, the agency has seen rapid growth in three years with the latest wins adding to their impressive roster of clients.

Pizza giant Domino’s turned to Campfire to support the brand on creating and repurposing more traditional assets into those designed for the connected generation. Campfire’s creative team works with Domino’s to ensure their content is social-ready and to provide an engaging in-feed experience for users, geared towards driving performance whilst maintaining a brand personality that is uniquely Domino’s. 

As one of L’Oreal Group’s approved vendors, Campfire is working with a number of its sub-brands including Garnier, NYX, L’Oreal Paris and additional brands under the Luxe division. Working across a broad range of digital services including social media management, influencer management, and digital strategy; including using its in-house suite of tools such as trends and analytics tool Spark and their latest developments, AdClarity and Compass, to improve the effectiveness of the advertising and content strategy across the board.

Campfire was approached by wellbeing specialists, NEOM, to assist in launching its core skincare and self-care ranges across TikTok, giving NEOM access to Campfire’s extensive database of beauty and lifestyle creators. The creative team are active in generating positive sentiment using their unique strategy to drive lower CPA’s for the brand across multiple platforms. 

Joe Gradwell, CEO at Campfire, commented: “These recent wins from household brands are a reflection of the team at Campfire’s dedication to offering world class service,  tech innovations and strategy across digital media channels to achieve success for our clients. Alex (CCO) and I are incredibly proud of the team and we’re excited about the future plans for both the business and our clients.”

“We’re looking forward to helping our clients bring their brands even closer to the connected generation in a way that is loved by their existing and prospective customers.”