The RAF’s longest-standing charity, the RAF Benevolent Fund, has partnered with award-winning digital agency, The SEO Works, for assistance with their SEO strategy.
With a rich history dating back to 1919 when it was established, the Fund has been committed to providing financial, practical, and emotional support to RAF personnel, veterans and their families, recognising the unique challenges and sacrifices they have made to help keep our nation safe.
Although the charity was formed over 100 years ago, the team at the Fund is always exploring new ways to increase donations and awareness. Therefore, when an offer for a free SEO audit from three-time UK Search Award-Winner, The SEO Works, came up, they took it!
However, the team at the Fund did not have the internal resources needed to fully commit to their new SEO target areas, so, given how impressed they were with the audit findings, knowledge, and strategy presented by The SEO Works, the Fund brought them on as their digital partner!
Going forward, the Fund is looking to improve its targeting to RAF personnel, veterans and families, both potential beneficiaries and supporters, to increase site traffic and brand awareness. They hope that by improving brand visibility across all groups, it will lead to long-term increases in the number of donations they receive and how many people they’re able to help.
Shingi Parirenyatwa, Digital Marketing Manager at the RAF Benevolent Fund, said: “We’ve thoroughly enjoyed working with The SEO Works so far. From day one, their professionalism and support have been excellent, and they keep us regularly updated on the progress of our account, which gives us real confidence in the work being delivered.
Our aim is to grow the RAF Benevolent Fund’s digital presence through SEO and reach a wider audience. We’re pleased with the progress so far and look forward to continuing our partnership with The SEO Works in the months ahead.”
Alex Hill, Sales Director at The SEO Works, mentioned the team’s love for a new challenge. He said, “The RAF Benevolent Fund is a great opportunity for the team to work with a wonderful charity. We’re so grateful to work alongside them through the next step in their SEO journey. The team love a challenge, and the Fund’s large target audience and multi-goal brief certainly presents one, but I know they’re raring to get stuck in!”
The SEO Works have assisted several charities and not-for-profits to improve their online presence, including the NHS, Tinnitus UK and ExtraCare.