Luxury spa retreat appoints York-based brand management agency for launch

Dec Connolly Editor

Email business@thebusinessjournal.co.uk

Luxury and hospitality brand management agency, NIMA, has been appointed by the Yorkshire Spa Retreat to handle the Autumn launch of the £4.5m spa development which is set in Helmsley near the North York Moors. 

The resort features high spec contemporary living accommodation including a combination of luxury and VIP lodges which can sleep from two to six people, each with a hot tub. The on-site spa has a steam room, sauna, Himalayan salt chamber, hydro-therapy outdoor pool, a huge wild swim pond and large relaxation area for yoga, pilates and meditation. The Dome restaurant is open to both guests and non-guests for lunch and evening meals. 

Commenting on the appointment, Miles Dewhurst, CEO of the Yorkshire Spa Retreat said: 

“NIMA has been tasked with supporting our launch by creating and developing our branding; managing customer communication which has been integral in this project; and handling our nationwide PR campaign, leading up to our launch event at the end of the year. We’re thrilled to be working with an agency that has such strong credentials and a superb track record in the luxury hospitality sector.”

Nicky Hayer, Managing Director at NIMA, added: “It’s great to be part of this exciting new venture at the beginning of what promises to be an exceptional journey. Our aim is to support the team through the launch and ultimately drive the brand forward in a bid to encourage growth while attracting nationwide interest in the Yorkshire Spa Retreat.  Placing customer experience at the forefront forms the bedrock of our work at NIMA so helping to ensure that the guests at the Yorkshire Spa Retreat feel valued, looked after and special will be our focus.”

The Yorkshire Spa Retreat is positioning itself as a perfect country escape surrounded by stunning views and wildlife for couples, families or a group of friends who are passionate about nature and the great outdoors. Appointing NIMA is part of its ambition to attract guests from across the UK to enjoy the splendour of the North York Moors countryside and explore the county.

NIMA is a full service brand management agency which operates in the luxury and hospitality sectors to support new and established brands. The agency devises exciting campaigns designed to conjure new ways to engage and connect with customers, by impressing, enthusing and even inspiring.