A Leeds Media Firm Expands with New Regional Platforms
A Leeds-based advertising agency and media company, You Platforms, is broadening its reach by launching two new regional platforms.
You Platforms, already known for Leeds-List.com, has now introduced Yorkshire-List.com and Manchester-List.com. The company aims to build on its established northern media brand, which sees over 500,000 visitors each month.
The company leaders believe these new platforms will enhance their portfolio and open up new commercial opportunities. They’ve already secured clients like York BID and Hermes Real Estate.
Innovative Approach
Dan Murray, the founder and CEO of You Platforms, explains their unique approach. He says, “Most media platforms rely on banner adverts to drive revenue, but we’ve taken a different approach.”
Here’s how it works: by putting user experience first and focusing on data, they use audience insight, sector expertise, and local knowledge to help clients achieve their goals.
Responding to Client Needs
Over the past year, Murray notes that clients have expressed a need for similar services in other regions where they operate. He adds, “We took their feedback to heart and chose to expand our Yorkshire presence while developing a new brand in Manchester, where many of our customers operate.”