Leeds food PR agency sees tasty growth 

Dec Connolly Editor

Email business@thebusinessjournal.co.uk

Leeds specialist food, drink and lifestyle PR agency North PR is celebrating its fourth birthday with a record 12 months where it welcomed 10 new clients, one new employee, a new office and saw a 42% increase in turnover.

The business is one of the only PR agencies in the north of England that focuses wholly on food & drink brands. It works with clients from across the UK and has built a reputation for straight-forward and insightful comms advice.

It has welcomed clients from a broad range of food sectors including Naylor Farms, Europe’s biggest cabbage grower, Elite Imports which supports the UK sales for award-winning Bavarian cheeses, Boka foods, a healthy 100% green traffic light food brand, sustainability consultancy, Veris Strategies and Extrawurst, an authentic German bratwurst food outlet.

Along with its many long-term retained clients, such as Yorkshire wood-fired oven brand, DeliVita, Manchester alcohol free craft drinks company, Drynks Unlimited and sustainable water brand, Water in a Box.

Founder and MD of North PR, Vickie Rogerson said: “We have turned being niche into a superpower and are building a powerful reputation for our no-BS approach to building impactful comms campaigns for all kinds of food and drink brands. Our work so far has increased brand presence, sales and reach for many of our clients.

“Our fourth year has seen us double turnover and 2022 looks set to be an even better year. What’s most important is that we’re growing organically through word of mouth recommendations and this is really super boosting our business.”

North PR has also expanded its team with the recruitment of PR Account Executive Anna Doherty. Studying journalism for her undergraduate degree, Anna is attuned to engaging modes of communication and is interested in understanding consumer behaviour, crafting personal copy and helping brands to become established in their market.

The business has a hybrid model with a core team in Leeds and an ensemble of expert food and drink consultants around the country. The growing business also moved into its first Leeds-based office in January 2022.

North PR was founded by former head of Asda’s food PR Vickie Rogerson and has brought to life what she thought was missing in the sector.

North PR is a specialist food & drink PR consultancy founded in 2018 to help FMCG brands celebrate and share great food and drink stories. This steely focus and unique food & drink expertise has helped North PR become the go-to consultancy for food and drink brands all over the UK who want to grow their reach, and drive sales.

For more information on North PR visit: NorthPR.co.uk