Company trio Cabin Master, Arctic Cabins and Hydropool Midlands have all partnered with multi award-winning digital agency The SEO Works to manage a combination of both their search and paid advertising efforts.
Deriving from one parent company, Arctic Cabins and Cabin Master are both specialists in state-of-the-art cabins that cover a wide range of purposes – from home offices, to Finnish inspired wooden BBQ cabins. Under the same group is Hydropool Midlands, who are market leading distributors of hot tubs and swim spas. With the ability to work in unison for their clients, the trio can deliver a combined service to tailor for any specific needs.
The story began when Cabin Master approached the Sheffield-based agency for a fresh approach to their organic search campaign. Impressed by the level of detail provided in the audit and the expertise shown by the team, Cabin Master decided that the team at The SEO Works would be best suited to take their SEO efforts to the next level and get the organic visibility that they desired.
Head of Marketing, Victoria Parkinson said “After looking at multiple other businesses we chose to partner up with The SEO Works after being impressed by their fresh new ideas and way of working. We are excited about pushing forward with a new outlook and bringing our high quality Garden Rooms & Garden Offices to more homes throughout the UK”.
Following a positive initial period for Cabin Master, came the addition of another service – this time focusing on paid advertising. The approach proposed by The SEO Works was so well suited to Cabin Master, that they then decided to enrol a further two companies for services with the digital agency. These came in the form of Arctic Cabins for PPC and Hydropool Midlands for SEO.
Something that really impressed was the level of expertise used during the in-depth audit of Cabin Master and Arctic Cabin’s paid advertising accounts. The award-winning PPC team identified that all paid efforts were centralised on one account for both companies which was limiting targeting. So they divided it into two separate entities, improving targeting, and generating better results.
“We were very excited when Cabin Master initially partnered with us to manage their organic search efforts as we knew we could deliver what was required for them. With that being said, to be then selected to manage a further two of their companies is just testament to our amazing team here, as their approach to Cabin Master must have impressed!” said Alex Hill, Sales Director of The SEO Works.
The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the home improvement sector, including Modulek, Garolla, Nu Heat and Solar Frame.