Aberfield appointed as PR partner to Fortus

Dec Connolly Editor

Email business@thebusinessjournal.co.uk

Aberfield Communications has been appointed by Fortus, the fast-growing business advisory and accountancy firm, as its PR and communications consultancy in the north of England.

The Leeds-based PR, social media and brand communications agency will be delivering an engaging programme of PR and communications, including executive profiling and thought leadership, to raise awareness and understanding of the distinctive Fortus approach and offer to key audiences.

Aberfield will also provide web content and press office services, alongside supporting the national firm’s wider marketing strategy.

Operating out of offices in York, Scarborough and Leeds, Fortus has enjoyed rapid growth since its launch in April 2020. Over the last 12 months turnover has increased by 30% to almost £4m and headcount by 20 employees to close to 60 across its northern offices.

Craig Herbert, Executive Director at Fortus, said: “We are one of the fastest growing business advisory and accountancy firms in Yorkshire, having tripled turnover in the past two years through strong organic growth and strategic acquisitions, backed by our market leading approach.

“With ambitious plans for further growth, including acquisitions, and a requirement to drive enquiries from our target market of growth-focused SME businesses we needed an agency with a first-rate pedigree in the professional services space, excellent local knowledge and connections, and a deep understanding of how our sector-led approach could be communicated effectively to our target audiences.

“Aberfield came highly recommended and regarded and its audience-led approach is the perfect fit for Fortus as we continue to disrupt the sector.”

Ian Briggs, Director at Aberfield Communications, added: “Fortus is a relatively new and exciting name in the business advisory space and its approach of supporting business owners with a range of advice throughout their growth journeys complements our own approach to communications and delivering positive influence.

“With our team’s previous experience working with the likes of Deloitte and Grant Thornton, we are looking forward to adding real value to the Fortus team across the North of England as it delivers on its exciting ambitions.”

The appointment is the latest in a string of wins for Aberfield so far this year, including The Compleat Food Group, York Minster, Castle Howard and Wellington Place.

For more information about Aberfield Communications, please visit: https://www.aberfield.com/.

For more information about Fortus, please visit: www.fortus.co.uk.