How do they make money?

Discover the ways well known brands actually make money

Edited by Dec Connolly

We all know the brands. Their logos are everywhere, their products woven into daily life. But the question of how they actually make money is often less straightforward than it first appears. A household name might look like it thrives on selling a single product, when in reality its profits are shaped by side businesses, hidden fees, or clever use of data. Sometimes the thing you think you’re buying isn’t the real source of revenue at all.

This section pulls back the curtain. It traces the different ways well-known companies turn attention into income, showing that their success isn’t always about the obvious product on the shelf but about the systems, strategies, and sometimes unexpected streams of cash flow running underneath.

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