Superior Wellness, the world’s fastest-growing manufacturer of wellness products, has secured a £2.3 million facility backed by UK Export Finance (UKEF) and NatWest Bank to accelerate its global expansion across the USA, Canada, Europe, and the Middle East.
Based out of the East Midlands, Superior Wellness is the leading designer and manufacturer of wellness products, including hot tubs, swim spas, saunas, and ice baths. Its globally recognised brands, Platinum Spas, AquaSolus, HEKLA, and Chill Tubs are trusted by hundreds of thousands of customers worldwide, including Olympic gold medallists, professional footballers, and Formula One drivers.
To support its expanding U.S. network, the company has opened a dedicated warehouse and logistics hub in Cameron, South Carolina, enhancing service to its 100+ U.S. and Canadian partners while reducing reliance on third-party logistics.
The UKEF-backed General Export Facility (GEF) will enable Superior Wellness to invest further in infrastructure, scale distribution, and support working capital as it continues its international growth journey. UKEF’s General Export Facility helps UK exporters access working capital and trade finance through guarantees to their lenders.
The business has experienced rapid growth in recent years, with turnover rising from £17.4 million in FY23 to £27.7 million in FY24 and reaching £39.4 million in FY25. From the outset, Superior Wellness has always aimed to become the largest supplier of hot tubs, swim spas, saunas, and ice baths in the world, expanding into new territories throughout Europe and Canada.
Rob Carlin, Managing Director at Superior Wellness and Platinum Spas, said:
“This facility is a key milestone in our journey to become the world leader in wellness products. UKEF and NatWest’s backing allows us to invest in our infrastructure and deliver an even better experience for our global partners and customers. We’re incredibly proud of the growth we’ve achieved, and even more excited for what’s ahead.”
Simon Heighes, Trade Finance Director at NatWest said:
“NatWest are delighted to have provided vital additional working capital to Superior Wellness in support of the company’s ongoing expansion activities. This was made possible through myself and the Relationship Director, Paul Mosley, having a detailed understanding of the supply chain, the associated cashflows and with the capability to align funding needs with the appropriate UKEF solution.”
Over the past 12 months, UKEF’s support has enabled the creation of more than 20 new jobs across Superior Wellness’ Chesterfield headquarters and Cameron, South Carolina facility, bringing the total global team to over 140 employees.
The business is led by Rob Carlin and Gareth Ward, both multiple award-winning entrepreneurs, and is known for its people-first culture. The team benefits from a wide range of wellbeing initiatives, including fitness classes, subsidised meals, and regular team events, creating an environment that supports both professional and personal growth.
Manuel Fantin, Export Finance Manager, Humberside, South & East Yorkshire at UK Export Finance, said:
“Superior Wellness is a great example of how UK businesses can thrive internationally with the right support behind them. The General Export Facility is designed to help companies like Superior Wellness tap into new markets, grow sustainably, and create jobs at home and abroad. It’s brilliant to be able to support an inspiring business that puts employee wellbeing and company culture at the heart of its success.”
Support for businesses like Superior Wellness highlights the UK government’s commitment to accelerating job creation and regional economic growth through export-led strategies. Superior Wellness is one of 665 exporters supported by UKEF last year and contributes to the 70,000 jobs backed between 2024 and 2025.